Is Direct Mail Advertising for You?

Direct mail is a tried and true advertising forum that can get results. If you choose to go the direct mail advertising route, budget is your first consideration.

If you have very little money to devote to advertising, consider making direct mailings yourself. Any quality computer graphic program like Microsoft Works or Adobe Photoshop can create a professional looking direct mail piece. Some companies will design the direct mail ad for you if you have a few extra dollars in your budget, DreamFactoryGroup.com, DirectMail.com and BestPrinting.com are just a few of the many options out there. Paying a little extra for professional copywriters may be worth it if you are concerned about your mailing gaining little attention or being relegated to the junk pile.

Most insurance clients live in very close proximity to the insurance agency, so plan to blanket your surrounding neighborhood with your direct mail marketing for the best results and to boost brand recognition in your area.

For a fee, online services can provide you with mailing lists. However, you can save money by skipping mailing lists altogether. Postage can be saved if you distribute your mailers on a US Postal service delivery sequence, sometimes called a walk sequence. This gives you less control on pinpointing the exact location you want to target, but you can receive a hefty discount on the cost of stamps.