To us, every lead is a suspect before it becomes a prospect. Leads undergo a multi-layer quality control process using sophisticated technology to help remove bogus contact information, non-working numbers and uninterested prospects. This results in delivering more real-time quality prospects with real interest in insurance quotes.
The first level of quality control is at the data entry level:
- We block many gibberish names, like John Doe, Mickey Mouse, and many others
- We cross-reference email addresses against a list of fake addresses and block them
- We detect and block many suspicious telephone numbers
The second level of quality control is based on a proprietary and continuously updated software program that calculates the probability of the prospect's information being valid based on a number of factors.
The third level of quality control is more hands-on.
- We dial phone numbers shown on Leads received during allowable hours using pinging technology to make sure the numbers are working.
- This technology allows us to eliminate leads with fax numbers, disconnected numbers, numbers that are not currently in service, non ringing numbers and other types of non-working numbers.
Finally, because we offer hot transfers, our operators speak with many prospects to verify their identity and interest. They are able to quickly identify sources of incentivizes offers, uninterested and never interested prospects, and remove such Leads from the data base, automatically issuing notification and credits to agents.
As a result of our quality control systems, we provide you more legitimate prospects with valid contact information and a genuine interest in insurance quotes. Our quality control is unmatched by any of our competitors. While we can't guarantee every Lead will be perfect, we have a liberal credit policy for your peace of mind.