Issue 17, February 2010
Winning! It's a great feeling. It means beating the competition.
To win, it is important to make a meaningful connection with your prospect and gain his or her trust. This can be a challenge, especially with online shoppers. The right strategy and approach can mean all the difference.
This short article will give you examples of effective strategies you could implement immediately to win with Internet leads. To begin let's briefly consider what is needed to develop a winning strategy.
A recent study from Quality Planning underscores that auto insurers nationwide are missing out on a stream of revenue.
According to Quality Planning's annual premium rating error report (the report quantifies the errors and discrepancies that result in auto insurance companies not charging policyholders enough), in 2008, the private passenger auto insurance industry missed out on nearly $16 billion in revenue. The driving factor behind this was a lack of policyholder information.
While the 2008 figure ($15.9 billion) was slightly down from the previous year ($16.1 billion in 2007), it still accounted for nearly 10 percent of the total $161.7 billion in personal auto premium written.
As an insurance agent, do you immediately follow up on a lead when it arrives at your desk or does it sit for a while?
With a new partnership between online marketing provider iBoomerang and real time Internet leads provider InsuranceLeads.com, agents now have an even better opportunity to take flight and distance themselves from the competition.
The two companies have proven to be leaders in their respective industries, bringing their respective talents to the table to assist agents in their quest to increase sales.
I hate to say this was so easy that even a first-grader could figure it out, but I'll say it. Even a first-grader could figure this one out.
According to a recent J.D. Power and Associates survey, insurance companies whose agents display high satisfaction tend to get a significant larger percentage of business from those agents.
Agents who are happier and who are finding affordable and reliable leads are better positioned to succeed.