If you have a website of your own, it is one of the best ways to increase your presence in the insurance industry. Your website does not have to be elaborate to be effective. A clean, user friendly website with just a few pieces of useful information is better than a graphic-packed, unorganized website that frustrates visitors.
Your website should be updated regularly to maintain good search rankings. Using a blog format is an easy way to keep your website up to date. Any type of informative article about your area of insurance expertise can create a sense credibility.
If you don't have a website, writing short press releases and distributing them through online media outlets or the local newspaper can reach a large number of prospects.
Some agents have set up kiosks at local shopping centers to get in touch with new insurance leads. Placing ads within established newsletters that have a large subscription base is a good marketing tool as well.
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