If you're still looking to finding the key to getting quality and sustainable insurance leads, there are several tips that you can employ to make the matter easier.
First and foremost you need to have a game plan in place that allows both you and your agency the opportunity to grow and succeed over time. Agencies don't become a success overnight, so don't expect your sales to take off day one.
Your skills need to incorporate the most important fact of all and that is putting the customer first. You won't lead anything if you treat your customers just like a number and not an important part of your sales making program.
Once you have in place that it is customer first and you second, there are several ways to go about getting good leads.
The best way for an agent to go about securing more business is by partnering with a qualified leads provider. Be sure to shop around first and see which provider can best offer the services you need.
The leads should be from interested consumers and the provider should make available a responsive and productive live transfers offering. You also want your leads provider to have a good credit policy in place in the event some of the leads don't pan out, something that is inevitable.
What it all boils down to is that the leads provider gets their leads from consumers shopping for insurance. The provider in turn makes those leads available to agents willing to buy the prospects, placing the agent and the consumer in communication with one another. It is then up to the agent to convert that lead into a sale, be it for auto, health, life, homeowners or another coverage necessity.
Whether you have or have not worked with a leads provider and want to try some other options, you can also put together a Web site (assuming you do not already have one) and optimize it for keywords consumers use when searching for insurance coverage. This will allow you to get more of the leads you would be looking for. Keep in mind that optimization does cost money, so be prepared to spend in order to have a worthwhile and effective Web site.
Finally, you always have the option of cold calling and going door-to-door to track down the new customers you are hoping to gain.
While you likely cannot put a finger on how many leads you will get by that approach, you certainly should give it a try. Also keep in mind that getting references from present clients is also a great way to go about building your business.
In all, working with a quality leads provider, having a good Web site in place, and doing a little old-fashioned cold calling and door-to-door all add up to lots of potential sales for today's agents.