Do you have a blog? If not, it’s easy to get started in this easy form of insurance marketing. A blog or weblog is a useful insurance marketing strategy because it allows you to post information that consumers are interested in and they can interact with you by posting comments or asking questions.
An insurance blog can aid in reaching a larger and more diverse field of insurance prospects and establish you as an insurance expert with extensive credibility.
Since feedback is virtually instant, you can build rapid connections with customers. Blogs are great SEO tools that build your website rankings organically and increase your insurance brand’s online visibility. Blogs can be embedded within your own company website.
Identify your likely audience and tailor the insurance content to them. Talking about insurance industry news that is only interesting to fellow insurance agents won’t gain regular readers. Write about subjects that interest insurance shoppers.